It was probably only a few years ago or less that you learned about Search Engine Optimization (SEO) and witnessed companies cropping up all over the world as specialists. Consultants and experts of this new field grew like wild fire. Keywords, Metrics, Listings, Linking, Coding and more became the buzz to get your site to have better SERP (Search Engine Results Page). This then grew ever more dynamic with PPC (Pay Per Click) advertising. So, what is the story now? Where is this all leading?
Programming is changing the landscape, not only with web design but also with SEO. Improvements in HTML and CSS (web page coding) have dictated new standards that improve the readability for search engines. Search engines have become a lot smarter in reading the pages and assessing the content for relevancy and recent updates. Another change comes from APIs (Application Programming Interface) that among other functions also allows for the sending and receiving of data enabling your website to have fresh content automatically as one of the benefits. Then there are the widgets that link your site to social media sites such as LinkedIn, Facebook, Twitter and others.
Content updates and relevancy are critical components in SEO. Search engines are already taking into consideration microformats. An example of a microformat is the profile on a Twitter home page, and yes, Google is tracking Twitter. From time to time I get a message from Google Alerts that my name appears and checking that update, a tweet I made is displayed. Just as a side note, I use Lifeinlines to track my name and my company name to see where and how we show up on the internet. I also use this feature to track other points of interest either for a client or a prospect or a particular topic that might be relevant. Twitter is not the only place these microformats show up. Ratings of your company or product on other sites, if you contribute to social networking or aggregate sites such as Digg, Stumbleupon and others your profile is a microformat that is indexed by Google.