The idea was born in San JosÃ©, Costa Rica (not San JosÃ©, California!) â the other silicon valley :)
It's a city of about a million people, tucked away in a valley surrounded by volcanoes and jungles.
It's a city, like many, bustling and riddled with traffic, and there's lots of stuff going on â yet Serg struggled finding interesting and new stuff to do. Recommendations from friends, the newspaper and online sources seemed to all end in the same boring list.
But every once in a while, call it serendipity, Serg would get lost and find something off the beaten path. Perhaps something with fewer ratings or reviews and no style section spreads in The Sunday Paper and probably not something any of his friends had heard of before either.
This is when he envisioned an app that would draw activities from a number of sources, but â just like those few lucky times he found fun by getting lost â would sort them randomly.
It dawned on him that, especially in cities, in this age of consumer empowerment, there are too many choices and your bias, your friends's biases, and your community's bias leads you to choose the same things over and over again â
but with so many choices
would it really hurt to explore a little?